Hello, my name is

Hüseyin Ongan Aydoğdu.

I shape business growth through data.

I am an experienced consultant with a demonstrated history in the marketing and advertising industry, particularly within the finance sector. I transform complex data into measurable growth opportunities through my skills in statistics, analysis, and programming.

9+
Years Experience
50+
Projects
£10M+
Budget Optimized
View My Work Connect on LinkedIn

About Me

With a strong research foundation from my MSc in Macroeconomics and Econometrics from the University of Nottingham, my career has been a journey through leading agencies like Zenith, OMD, and Mindshare, progressing from analyst to senior consultant roles.

My core philosophy is that every strategic decision must be backed by robust data. Whether it's a complex Marketing Mix Model (MMM) or a conversion optimization project, I always operate with statistical rigor and a sharp focus on business objectives.

40%
Avg ROI Improvement
25%
Conversion Rate Boost
Hüseyin Ongan Aydoğdu - Senior Marketing & Growth Consultant

Technical Expertise

Analytics & Statistics

Marketing Mix Modeling 95%
Bayesian Statistics 90%
Econometric Modeling 88%
A/B Testing 92%

Programming & Tools

Python (Pandas, Scikit-learn) 85%
SQL & Data Warehousing 90%
R (Statistical Computing) 80%
Google Cloud Platform 75%

Business & Strategy

Conversion Optimization 93%
Performance Marketing 88%
Budget Optimization 90%
Strategic Consulting 85%

Tools & Technologies I Work With

Python
R
SQL
GCP
Tableau
TensorFlow

Featured Projects

E-commerce MMM Implementation

Built a comprehensive Marketing Mix Model for a major e-commerce client, resulting in 35% improvement in marketing ROI and £2M+ in additional revenue.

+35%
ROI Improvement
£2M+
Additional Revenue
6 months
Project Duration
Python Bayesian Modeling SQL GCP

Financial Services CRO

Led conversion rate optimization for a fintech startup, implementing A/B testing framework that increased conversion rates by 42% across key funnels.

+42%
Conversion Rate
15+
A/B Tests
3 months
To Results
A/B Testing Statistical Analysis UX Research Optimization

Career Journey

Senior Consultant

Zenith UK | Growth Sciences - Publicis Media

Leading growth-focused consulting projects, providing senior-level guidance to clients on marketing effectiveness.

Consultant Analyst

Zenith UK

Generated actionable insights from complex datasets and led modeling projects for key clients in finance and retail.

Senior Analyst

OMD

Led analytical projects, mentored junior analysts, and built automated reporting systems.

Analyst

OMD

Developed core analytical skills working on campaign optimization and performance measurement.

Account Manager

Mindshare

Managed client relationships and coordinated cross-functional teams to deliver integrated marketing campaigns.

What Clients Say

JD
John Davidson
Marketing Director, FinTech Startup

"Hüseyin's MMM implementation transformed our marketing ROI by 35%. His statistical rigor and business acumen are exceptional."

SM
Sarah Mitchell
Head of Growth, E-commerce

"The conversion optimization project delivered results beyond our expectations. Hüseyin's analytical approach is world-class."

RK
Robert Kumar
CMO, Retail Chain

"Working with Hüseyin was a game-changer. His attribution modeling provided clarity we never had before."

Let's Connect

Ready to transform your marketing strategy with data-driven insights? Let's discuss how we can optimize your growth together.

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