Senior Marketing & Growth Consultant
I turn business data into growth.
Eleven-plus years across finance, retail and e-commerce — building Marketing Mix Models, running conversion programs, and translating statistics into decisions leadership can act on. Formerly at Zenith, OMD and Mindshare.
11+
Years Experience
50+
Projects Delivered
£10M+
Budget Optimised
01 — About
An MSc in Macroeconomics and Econometrics from the University of Nottingham took me into media — Zenith, OMD and Mindshare — moving from analyst to senior consultant along the way.
Every strategic recommendation is backed by data — whether that's a Marketing Mix Model or a conversion optimisation programme, I work with statistical rigour and a sharp focus on the business outcome.
40%
Avg ROI Improvement
25%
Conversion Rate Boost
02 — Expertise
03 — Projects
Built a Marketing Mix Model for a major e-commerce client, lifting marketing ROI and unlocking additional revenue.
+35%
ROI Lift
£2M+
Revenue
6 mo
Duration
Led conversion rate optimisation for a fintech startup, standing up an A/B testing framework across its core funnels.
+42%
Conversion
15+
A/B Tests
3 mo
To Results
04 — Journey
NOV 2023 — PRESENT
Zenith UK — Growth Sciences, Publicis Media
Leading growth-focused consulting projects, providing senior-level guidance to clients on marketing effectiveness.
MAR 2022 — OCT 2023
Zenith UK
Generated actionable insights from complex datasets and led modelling projects for key clients in finance and retail.
OCT 2020 — FEB 2022
OMD
Led analytical projects, mentored junior analysts, and built automated reporting systems.
NOV 2018 — OCT 2020
OMD
Developed core analytical skills working on campaign optimisation and performance measurement.
MAR 2017 — NOV 2018
Mindshare
Managed client relationships and coordinated cross-functional teams to deliver integrated marketing campaigns.
JAN 2016 — MAR 2017
Mindshare
Supported account teams in media planning, campaign execution, and performance reporting for key clients.
JAN 2015 — JAN 2016
JJ Food Service
Conducted category analysis, managed product pricing strategies, and optimised inventory levels to drive sales growth.